Food Bodegas: A New Retail Channel of Opportunity Datz Deli in Hollis, Queens, is one of a handful of spots that have benefited financially from the social media boom — reportedly raking in $165,000 a month, according to CBS — and bringing in new customers often...
What are the issues that an emerging brand will face in getting to retail? Emerging Consumer Packaged Goods (CPG) brands, which are relatively new and innovative in the market, often face several intangible challenges when trying to break into the retail space....
What are the Costs Associated with Working with Social Media Influencers? The cost of working with social media influencers can vary widely based on several factors. There’s no one-size-fits-all answer to how much you should expect to spend, as it depends...
Should You Use a Social Media Influencer to Promote Your Brand? Working with social media influencers can be a valuable strategy for reaching a wider audience and increasing your brand’s visibility. However, it’s important to approach influencer...
Is Your Product Going to Be a Cult Brand or a Trend Brand? Why do some brands seem to have the “it factor” while others fizzle? From Barbie’s resurgence to Apple’s unwavering fanbase, it’s all about tapping into deep cultural themes and offering a...
