Is Your Product Going to Be a Cult Brand or a Trend Brand? Why do some brands seem to have the “it factor” while others fizzle? From Barbie’s resurgence to Apple’s unwavering fanbase, it’s all about tapping into deep cultural themes and offering a...
The Pros & Cons of Hybrid, Online, and Offline Food Retailing The Benefits of Online Distribution: Food manufacturers can benefit from online distribution in several ways. The rise of e-commerce and online shopping has created new opportunities for food...
What Information Will Retailers Need to List Your Product? To get a retailer to list your food product, you’ll need to provide them with comprehensive information about your product and your business. Retailers want to make informed decisions about the...
Things to Consider When Getting Listed at Retail Congratulations on securing your first retail listing as a food manufacturer! Getting your products on the shelves of a retail store is a significant achievement. Here are some important things to consider to...
What Options Are There for Retailing Your New Food Products? Food marketers have a variety of retail channels available to reach their target customers and distribute their products. These retail channels can vary based on the type of food or beverage product, the...
