Food Bodegas: A New Retail Channel of Opportunity Datz Deli in Hollis, Queens, is one of a handful of spots that have benefited financially from the social media boom — reportedly raking in $165,000 a month, according to CBS — and bringing in new customers often...
What are the issues that an emerging brand will face in getting to retail? Emerging Consumer Packaged Goods (CPG) brands, which are relatively new and innovative in the market, often face several intangible challenges when trying to break into the retail space....
Is it Better to Pay for Ads or Spend Money with Social Media Influencers? Deciding whether to pay for ads or invest in social media influencers depends on your specific goals, target audience, budget, and overall marketing strategy. Both approaches have their...
What are the Costs Associated with Working with Social Media Influencers? The cost of working with social media influencers can vary widely based on several factors. There’s no one-size-fits-all answer to how much you should expect to spend, as it depends...
Should You Use a Social Media Influencer to Promote Your Brand? Working with social media influencers can be a valuable strategy for reaching a wider audience and increasing your brand’s visibility. However, it’s important to approach influencer...
Is Your Product Going to Be a Cult Brand or a Trend Brand? Why do some brands seem to have the “it factor” while others fizzle? From Barbie’s resurgence to Apple’s unwavering fanbase, it’s all about tapping into deep cultural themes and offering a...
The Pros & Cons of Hybrid, Online, and Offline Food Retailing The Benefits of Online Distribution: Food manufacturers can benefit from online distribution in several ways. The rise of e-commerce and online shopping has created new opportunities for food...
What Information Will Retailers Need to List Your Product? To get a retailer to list your food product, you’ll need to provide them with comprehensive information about your product and your business. Retailers want to make informed decisions about the...
Things to Consider When Getting Listed at Retail Congratulations on securing your first retail listing as a food manufacturer! Getting your products on the shelves of a retail store is a significant achievement. Here are some important things to consider to...
