retail pitch deck

What Goes into a Retail Pitch Deck

A retail pitch deck is a crucial tool for conveying your retail business idea to retailers, or potential investors, partners, or stakeholders. It should be concise, visually appealing, and effectively communicate your business concept and its potential. Here are the key elements you should include in a retail pitch deck:

Cover Slide:

  • Title of your pitch deck.
  • Your company’s name and logo.
  • Your contact information.

Problem Statement:

  • Clearly define the problem or pain point your retail business is addressing.
  • Use data or statistics to emphasize the significance of the problem.


  • Explain how your retail business offers a solution to the identified problem.
  • Highlight the unique aspects of your solution that set it apart from competitors.

Market Opportunity:

  • Present the size and growth potential of the target market.
  • Discuss any trends, shifts, or opportunities in the retail industry that support your business idea.

Business Model:

  • Describe your revenue model (e.g., subscription, one-time purchases).
  • Explain how you plan to monetize your retail business.
  • Include pricing strategies and sales channels.

Competitive Analysis:

  • Identify your competitors in the retail space.
  • Highlight your competitive advantages and key differentiators.
  • Explain how you plan to capture market share.

Customer Segmentation:

  • Define your target audience and customer personas.
  • Explain how you plan to attract and retain customers.

Marketing and Sales Strategy:

  • Outline your marketing and advertising plans.
  • Describe your sales strategy and distribution channels.
  • Include customer acquisition and retention strategies.

Traction and Milestones:

  • Showcase any significant achievements, such as sales milestones, partnerships, or user growth.
  • Provide evidence of market validation, such as customer testimonials or case studies, retail experience to do-date – farmer’s markets, online etc.

Financial Projections:

  • Present financial forecasts, including revenue projections, expenses, and profit margins.
  • Create charts or graphs for better visualization.


  • Introduce your founding team and key members.
  • Highlight relevant experience and expertise.
  • Explain how your team is well-suited to execute the business plan.

Funding Ask (if the deck is for funding):

  • Clearly state how much funding you are seeking from investors.
  • Explain how you plan to use the investment to grow your retail business.

Use of Funds:

  • Detail how the funds will be allocated, such as for product development, marketing, hiring, etc.

Appendix (Optional):

  • Include any additional information, such as detailed financial spreadsheets, product roadmaps, or legal documentation.

Contact Information:

  • Reiterate your contact information, so potential investors/retailers can easily reach out to you.


Ensure that your retail pitch deck is visually engaging, concise (typically 10-15 slides), and well-structured to keep your audience’s attention and effectively convey your retail business idea. Remember to practice your pitch to deliver it confidently and persuasively. The use of antidotes to bring it to life and relevant in-market experience go a long way in making you and your products memorable to investors and or retailers. To learn more about creating your retail pitch deck join Food Biz Mentoring Start-Up Stronger retail program.