Food Bodegas: A New Retail Channel of Opportunity Datz Deli in Hollis, Queens, is one of a handful of spots that have benefited financially from the social media boom — reportedly raking in $165,000 a month, according to CBS — and bringing in new customers often...
Is it Better to Pay for Ads or Spend Money with Social Media Influencers? Deciding whether to pay for ads or invest in social media influencers depends on your specific goals, target audience, budget, and overall marketing strategy. Both approaches have their...
Should You Use a Social Media Influencer to Promote Your Brand? Working with social media influencers can be a valuable strategy for reaching a wider audience and increasing your brand’s visibility. However, it’s important to approach influencer...
Is Your Product Going to Be a Cult Brand or a Trend Brand? Why do some brands seem to have the “it factor” while others fizzle? From Barbie’s resurgence to Apple’s unwavering fanbase, it’s all about tapping into deep cultural themes and offering a...
The Pros & Cons of Hybrid, Online, and Offline Food Retailing The Benefits of Online Distribution: Food manufacturers can benefit from online distribution in several ways. The rise of e-commerce and online shopping has created new opportunities for food...
