Should You Use a Social Media Influencer to Promote Your Brand? Working with social media influencers can be a valuable strategy for reaching a wider audience and increasing your brand’s visibility. However, it’s important to approach influencer...
Is Your Product Going to Be a Cult Brand or a Trend Brand? Why do some brands seem to have the “it factor” while others fizzle? From Barbie’s resurgence to Apple’s unwavering fanbase, it’s all about tapping into deep cultural themes and offering a...
The Pros & Cons of Hybrid, Online, and Offline Food Retailing The Benefits of Online Distribution: Food manufacturers can benefit from online distribution in several ways. The rise of e-commerce and online shopping has created new opportunities for food...
What Information Will Retailers Need to List Your Product? To get a retailer to list your food product, you’ll need to provide them with comprehensive information about your product and your business. Retailers want to make informed decisions about the...
